18 years of digital marketing experience
Our Story
Search House was founded in 2025 by CEO Dennis House.
Background
Dennis has 18 years of experience in digital marketing and search strategy. His career started while still attending college, working at a local web design agency in Toledo, Ohio. While working there he discovered his passion for digital marketing, specifically the power of SEO. Driving real business results for small local brands since 2008, Dennis eventually moved to NYC to pursue his passion at a boutique digital marketing agency focused on luxury brands. While working agency side in New York for 5 years, Dennis had the opportunity to work on a diverse set of world class brands at the industries most respected agencies. His unique approach to search strategy and building strong client relationships drove millions of dollars in incremental revenue for brands like Tiffany & Co., Beats by Dre., Samsung, E-Trade, and more.
A Decade at Apple
Strong client relationships bring opportunities. After a few years working at global digital marketing agency R/GA, Dennis left the big agency world and started his first consultancy business out of his apartment in Queens, NY. Quickly landing clients through past relationships allowed Dennis to launch his own digital marketing agency and gain hands on experience with what it takes to own and run a successful consultancy. After 6 months of growing his business, a recruiter from Apple reached out with an opportunity he couldn't pass. Dennis joined Apple in 2015 as a Global SEO Program Manager. 10 years of working at Apple has taught him the valuable lessons of navigating complex business organizations to get things done.
Previous Work Experience
World Class Work, FOR WORLD CLASS BRANDS:
Apple.com
Tiffany & Co.
Tiffany & Co.
Global SEO Program manager overseeing SEO strategy an execution for worldwide product launches including iPhone (6-16), Apple Watch, Apple Vision Pro and more.
Tiffany & Co.
Tiffany & Co.
Tiffany & Co.
Lead WW SEO strategist. Improved rankings for "engagement rings" from 15th to 1st position, driving millions in incremental revenue and brand awareness.
Beats Music
Tiffany & Co.
Beats Music
2014 Cannes Lions International Festival of Creativity: Silver Cyber Lions award winner for launch of Beats Music streaming service. Later acquired by Apple. Led Organic App Store and SEO strategy.
Case study: Beats music for r/ga
In 2014 I was the lead App Store and SEO strategist for the award winning integrated marketing campaign as we launched the Beats Music brand from scratch at R/GA. My innovative search strategy helped millions of customers find Beats Music across web and app stores, helping drive Beats Music to the top of the App Store music category rankings.
"In 2014, one agency brought emotion to digital music".. Check out the case study reel below:
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